the next big thing

27 03 2006

IBM executive vice president of innovation and technology said the “next big thing” no longer exists. His words :

“The fact is that innovation was a little different in the 20th century. It’s not easy (now) to come up with greater and different things. … If you’re looking for the next big thing, stop looking. There’s no such thing as the next big thing.”

You can read the rest here.

Perhaps original innovation is more difficult these days, but I think it’s crazy to say there won’t be new big inventions. Maybe he hasn’t thought of anything new, but someone else will.

I wonder what the next great food invention will be. Just think, at one time chocolate-chip cookies didn’t exist, or Oreos, or Cheetos… or cheeseburgers… or pizza… Someone will come up with the next big thing in food… it’s only a matter of time.




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