new technology may force TV ad viewing

21 04 2006

Philips Electronics has filed a patent application for technology that will let broadcasters freeze a channel during a commercial so viewers would not be able to change it.  Philips acknowledged that “the anti-channel changing technology might not sit well with consumers” so they suggested that consumers be allowed to bypass the commercials if they paid the broadcasters a fee.  I have a feeling that might not sit well with consumers, either.  You can read the full article here.

While I’m on the topic of commercials, why don’t more companies make funny or interesting commercials?  It can’t be just a money issue — some of them use computer graphics (which ain’t cheap), and there’s a lot of good writers out there that would like work.  The companies could accept lots of ideas and then accept the good ones and have a 30-second video made.  Their product will be better remembered if the ad is entertaining, and people won’t mind watching it as much.  And the video might even get passed around the internet, which is added publicity at no cost to them.  So it seems to me that they should put more effort into their TV commercials.

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One response

24 04 2006
Kri'

Making people watch commercials… wow…

Good thing I don’t watch TV that much! If it ain’t football season, the TV is hardly ever on at my house! And the commercials are usually better during football games anyway… 😉

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