the new Chevy commercials

15 10 2007

Have you seen the new Chevy commercials?  I don’t mean the tired, old, never-should’ve-been-made ones where they sing “this is our country”.  I’m referring to the man explaining to children about how Chevy vehicles are good for the environment.  The commercials themselves are okay (much better than the previous ones with that song), but I have a problem with them.

Their main slogan is “from gas-friendly to gas-free”.  It sure makes the company sound good, doesn’t it?  That’s what it’s designed to do.  I want one of these gas-free cars!  But there’s fine print on most of these commercials.  (Who didn’t see that coming?)  Most of the ads have some version of “concept vehicle shown”, followed by “vehicle not for sale”.  That’s where I have the problem.  I think it’s great that the major automobile manufacturers are finally looking at alternative fuel sources, but right now I see a lot more hype than actual alternatives.

The looks cool (from what little I’ve seen), and if it’s gas-free (even just part-time), that’s awesome, but isn’t it a bit premature to hype it up before it’s proven to work well enough?  I mean, electric cars have supposedly been around 100 years already, so I don’t want to keep hearing that someday we’ll have one…

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11 11 2007
Thomas Wayne

I saw a commercial for the 2008 Chevy Tahoe Hybrid, and decided to look up what kind of mileage they get. This is from Chevy’s website :
{
The 2008 Tahoe Hybrid, available in two- or four-wheel drive, provides the power and capability you expect from a utility vehicle while offering fuel efficiency you never imagined — an outstanding EPA estimated MPG of 21 city, 22 highway for 2WD models, and 20 city, 20 highway for 4×4. Tahoe Hybrid optimizes efficiency and performance whether you’re driving in the city or on the highway. And it’s one of the many ways GM is working to reduce our dependence on gasoline.
}
Uhh… did they just say “fuel efficiency you never imagined” and 21 MPG? They sure missed the mark with me! I imagined a hybrid getting better than 20 to 22 MPG. I know, it’s a Tahoe, a monster of a vehicle, but that’s not doing much to help the environment. I mean, if you’re gonna drive one anyway, I reckon it’s better, but that’s not what I’d consider good gas mileage…

And 20 to 22 MPG is not taking us a long ways in reducing our dependence on gasoline! But they sure are marketing it like it’s something. Their slogan says, “The hybrid taken to its logical extreme.” WHATEVER…

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